Speaking of the WGA strike - here's some good messaging:
Online ad revenues in the third quarter of 2007 climbed more than 25% to a record $5.2 billion, an industry trade group said Monday.
Revenues topped the third quarter of 2006 by $1.1 billion and were nearly 3% higher than this year's second quarter, the Interactive Advertising Bureau said. Each quarter this year has set new highs, with revenues reaching $4.9 billion in the first quarter and $5.1 billion in the second quarter.
Revenues for the first nine months of the year totaled $15.2 billion, up nearly 26% over the $12.1 billion recorded during the same period last year. "Marketers large and small have come to accept digital media as the fulcrum of any marketing strategy," Randall Rothenberg, president and chief executive of the IAB, said in a statement.
Internet ad revenues this year is on track to exceed $20 billion, said Peter Petrusky, director for entertainment, media, and the communications practice of PricewaterhouseCoopers, which compiles the
datafor the IAB report. Driving ad sales is the emergence of new platforms that marketers can use to reach consumers. Those platforms include broadband video, rich Internet and mobile applications, and social media.