On Friday, GOP members of the House crawled up on a cross of petroleum and documented it for posterity. The splash that (brilliant) stunt made wasn't huge but the ripples are spreading. The official cameras were off during the drama and so the congress members were reduced to using new media to record their campaign commercials:
Mr. Culberson took it a step further, using his Nokia 95 cellphone to film fellow members speaking about the event. (Because House rules prohibit private cameras on the House floor, Mr. Culberson stepped into a hallway.)
The videos were shared live on the Internet through the streaming video service Qik. They were also archived for later viewing, and Mr. Culberson’s 12-minute video of a news conference concluding the affair received 22,000 views.
So big deal, right? 22,000 views is nothing and I've never heard of Qik. But I have heard of C-Span:
As the Republicans departed the House chambers, a C-Span host explained the camera restrictions and said, “We don’t have a lot to show you.” So, in the absence of professional video, the cable channel showed one of Mr. Culberson’s videos, a conversation with John Carter, a Texas Republican. “The only way that we’re able to communicate with the public is through this live streaming video,” Mr. Culberson said, acting as a cameraman, interviewer, orator, and broadcaster all at once.
I hope I'm overestimating the impact this will have over the next few weeks. But I don't know a lot of people who can resist an underdog, even when the underdog is the Oil Industry.